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the Walt Disney Company

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The Walt Disney Company

Once a year the Walt Disney Company organise the ‘ Disney Samen Fit’ park to get in touch with their audience, lower school kids between 6 and 12 year,  to create an awesome sports experience day and positive brand image. Each year the park is set up during the football finals at the end of the school year at the brand new campus of the Royal Dutch Football Association.

The edition of this year consists of different unique football innovations from Sports Innovation Partner. Advanced tools like the ICON, the Circuit, Smartgoals and Witty Tab Kit, the SUTU and a modern panna cage where deployed in this innovative park.

To make this whole experience complete, each attraction was turned over into Disney’s brand expressions with characters like Goofy and Donald Duck. Also this year we created high level entertainment for more than 2000 Dutch kids.