As a telecom company, KPN is one of the most innovative brands in the Netherlands. Time and again they try to find new ways to implement advanced technology in their daily activities. Especially as a partner of the Royal Dutch Football Association, KPN was looking for an innovative tool to load their partnership and to create an experience for Dutch football fans. As always KPN wants to come up with something different to impress the Dutch community, this time it was an fully branded ICON mini. Sports Innovation Partner adviced them to use the small circular ICON for their activations at the soccer camps and fan zones of the KNVB and to find a way to get their own staff (13.000+ employees) moving in football at their office!
9 July 2017